Magazine

Cale Installs 11,000th U.S. Meter, Launches Community Outreach

Cale Parking Systems USA has begun a program of supplying pay-and-display equipment, at no charge to its customers, that is rebranded and used to collect donations for charities of the customer’s choosing.
“We are celebrating the installation of our 11,000th meter in the U.S. by making a concerted effort to get involved in community outreach,” said George Levey, its President. “In communities where Cale has already made a difference with our business solution, we are offering to provide a meter that is designed to collect funds for a charitable cause.”
To accomplish this goal, the company is making the following commitments:
Donate a meter, which accepts coin and credit card payments.
Install and activate the meter.
Donate a sign to be installed at the meter location.
The meter will be specifically marked to distinguish that it is for donations. It can be either painted with a special color or wrapped with unique logos.
All operating costs of the meter will be funded by Cale. The costs covered will be all back-office monthly services fees, all parts required to support the meter, and all receipt paper.
The receipts will be designed to provide the patron a tax-deductible receipt, noting the charity.
100% of all funds collected from the meter will be issued to the charity.
The meter will remain installed and supported by Cale for as long as the customer believes the program is showing successful results.
Levey noted that all four of the cities where this program has been offered to date are focused on the homeless: Salt Lake City, Indianapolis, Oklahoma City and Clearwater, FL.
Cale USA, incorporated in Florida in September 2003, reports that it’s the fastest-growing parking equipment company in the country. Key customers include cities such as Chicago, Baltimore, Portland, OR, and Oakland, CA. In Florida, its systems manage public parking in Key West, Clearwater, St. Pete Beach, and more than 10 other municipalities and private operators.
Cale USA, recognized as the exclusive U.S. distributor for Sweden-based Cale Access, has 41 employees in nine states, with 20 working in its Tampa headquarters. The company has 110 customer organizations in 25 states in the U.S., as well as in Puerto Rico and Bermuda.
Cale USA’s business focus is providing parking meter equipment and supportive software, along with a variety of other support offerings. It purchases the meters from Cale Access, and then programs and prepares them to meet its customers’ requirements, along with offering support services.

Article Abstract from July, 2011




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