The Ridgewood, NJ, Chamber of Commerce has come up with an idea to help solve the town’s parking problem. Read about it here.
The concept is beautiful in its simplicity. Leave the on street rates the same as they are now (50 cents an hour for up to two hours) and LOWER the off street rates to 25 cents an hour for up to 12 hours.
That’s it. It will attract employees to park in the off street lots, and also attract commuters to those lots and get them off the streets thus freeing up the on street spaces for those pesky shoppers.
The local sheet loves the idea for its intelligence, fairness, simplicity, and profitability for the village. Is the plan perfect? Probably not but it sure heads in the right direction. It gets the pricing set at the right ratio and when increases do come, and they will, it will begin to become more market based, automatically. Revenues should go up as more people begin using off street parking and free up on street parking. And maybe, just maybe, more people will come downtown to shop and dine and bump the sales taxes and city revenues.
Gee, I wonder if the folks in Newburyport could use some input from Ridgewood.