Author Archives: JVH

About JVH

John Van Horn is founder, editor and publisher of Parking Today Magazine. His background prior to his decade with PT was nearly 20 years in the parking business marketing parking revenue control equipment. After receiving a BA from UCLA, he served in the Army three years during the Vietnam era, ran a small country weekly newspaper, and then worked in marketing and sales in the access control and security fields. He writes about parking daily and has spoken before professional groups in China, Australia, New Zealand, Canada, the UK, Abu Dhabi, and Brazil, He has addressed parking groups in California, Texas, New Mexico, New York, Chicago, Denver, New Orleans, Atlanta, and Washington DC. He has two sons, JT and Andy. JT and his wife, Francine and daughter, Ashley, live in Puyallup, near Seattle, and Andy and his wife, Karen, and daughter, Shing, live in Los Angeles. JVH and wife Robyn live in West Los Angeles with dog, Suki and cat, Brackets

World Parking Symposium Underway in Tel Aviv

The World Parking Symposium, Canada’s semi annual fete to the scholarly side of parking, got under way yesterday at Herod’s Hotel on Tel Aviv’s beautiful 14 km long beach. We were welcomed by the assistant mayor of Tel Aviv-Yafo and … Continue reading

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Shocking: Melbourne Announces Plan that will Reduce Parking Income

I heard from a friend in Melbourne, Australia, that the city is installing a system of pay by cell phone. In addition to embracing the program completely the city government is sweetening the deal by telling the citizenry that they … Continue reading

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Phoenix Raises On Street Prices, Goes Variable

Joining a number of other cities including Pittsburgh, San Francisco, and Los Angeles, Phoenix has decided to jump on the Shoupista band wagon and institute demand based pricing.  It essentially raises prices during peak hours and when special events (sports, … Continue reading

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Here’s a Neat Solution for Disabled Space Cheats

As i was looking through Park News today an interesting article caught my eye. It was datelined Dubai: A locally-made device will help Dubai Police crack down on illegal parking in the emirate. The new device is fitted with a … Continue reading

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Our New Baby

It appears we have a hit. The buzz at the IPI that our ParkNews.biz site is a hit. We are walking about with business cards with the URL and people are saying “Yes, I saw the ‘new baby’ promo and … Continue reading

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It is Worth the Cost to Exhibit at these Shows

I don’t know if you understand what it costs to exhibit at shows like the IPI, NPA, and PIE but its a lot. Let me give you some scale: For our booth, the real  estate, what we pay the IPI, … Continue reading

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Do Big Exhibitors do themselves a disservice at Shows like the IPI

We all know that the numbers (attendee, exhibitor personnel, etc) at trade shows are mostly unknowable. The information we get from the organizers is sketchy, but one thing is certain, there are almost one and a half times as many … Continue reading

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Why do people buy stuff!

We have been led to believe that “Madison Avenue” creates markets and force or entice consumers to buy stuff.  MacDonalds, Coca Cola, Proctor and Gamble, Nike, Ford, Delta Air Lines, Apple,  and thousands more all spend billions to get the … Continue reading

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700

That’s the number of followers I have on twitter. Its not a huge number since I’ll bet my granddaughter has more. But for a vertical industry like ours its not bad, particularly since I don’t ‘tweet’ all that much.  Yes, … Continue reading

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We have a new arrival

Parking Today, Parking Technology Today, and the Parking Industry Exhibition are proud to announce a new arrival, ParkNews. To View Parknews, click here Its a web site devoted to the news of the parking industry. Its an aggregator and editor … Continue reading

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