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But The Technology is Working…

I came across this story on Parknews. Seems the local shopping mall decided to begin charging for parking and all hell broke loose. I searched Parknews and found that Astrid had posted 23 stories about the project, located in Reston Virginia, a DC surburb.  They are pretty close to torches and pitchforks. Comments in the local press are damning.

So what happened? I have spoken to people close to the project and discovered the following:

The Landlord (Boston Properties) decided in 2015 to begin to search for a way to charge for parking. The 7000 space facility was thought to be under stress from the local metro station and the closure of a surface lot nearby (for the construction of a building). Rightly or wrongly it was determined that a gated facility would not work due to traffic flows so a ‘gateless’ solution was found.

Enter Passport and Park Assist. The concept was that Park Assist would record license numbers of those entering the facility and Passport would, through a downloaded app, collect money from daily parkers (monthlies would be credited through their license plates.)  So far so good.

However as much as six months before the charging was implemented, in January of 2017, the merchants in the mall circulated a petition to stop paid parking. Thereupon turns the tale.

The merchants were convinced that paid parking would hurt their business. There was no possible way that the landlord could implement the program because any minor hiccup would be blown sky high by the merchants, parkers, and local media (23 stories in six months).

From my understanding reading the local press, the start up was less than stellar. Parking attendants were untrained.  Signage was less then optimal. Complaints were taken to the merchants who used them to add fuel to an already roaring fire. (It was noted that merchants actually put their staff near the kiosks to assist parkers.)

Although the mall began charging for parking it did not enforce the rules for the first three months. Although there was some signage noting that if you didn’t pay, you would be booted or fined, no one was. However its unclear whether anyone actually was aware of this policy.

It is my understanding that after a few minor startup issues, the technology is now running flawlessly. However, the public relations disaster is still in place. One restaurant is suing. And of course the media is jumping on every issue, quoting irate parkers (it matters little how few there are), following the lawsuit, and the streets surrounding the Reston Town Center are ringing with the slogan “All Parking Should Be Free.”

Yikes. One wag commented the the Urban Land Institute and BOMA will use this project as a case study on how not to implement paid parking.

Its easy enough to list the 100 or so things the Landlord did wrong. But I’m sure they are considering the problems internally all up and down the DC, NYC, Boston corridor. What can they do now?

First — get some high level staff on site to deal with every problem, major or minor, instantly and with intellect. No more dissatisfied parkers.

Second — get on the right side of the PR battle. Lets get those merchants to understand that bad PR about parking is bad PR for everyone. They need to give people a reason to shop, not a reason not to do so.

Third — get Validations out there and be certain that the program works well.  Forcing people to pay and then validating might not be the best possible approach.

Fourth — Meet daily with the merchants, solve their problems. Hear their side of the story and then tell yours. Fight statistics with statistics.  My understanding is that the number of cars parking in the facility is exceeding projections. If the people are parking, why are the merchants complaining.

Fifth — well, does anyone out there have any ideas. Remember this kind of PR hurts the entire industry.  How can we help?



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Lets Think Outside that Box, Parking Fans

Here’s the deal. According to this article, Santa Monica is going to lose its last manufacturing plant, Pioneer Magnetics,  that has had as many as 600 workers and now has over 100. Why? Due to lack of parking.

Seems the area which at one time was 100% manufacturing (some heavy, dirty manufacturing like making water heaters and the like – Pioneer makes electronics) has gone through so called gentrification and is now a burgeoning center for tony shops, restaurants and art galleries. Its called Bergamot Station, has its own Metro stop, and a lot of parking, most taken by other businesses in the area.

Pioneer Magnetics wants to stay, but its employees have no place to park. Some park blocks away on street and got out every couple of hours to feed meters, but the owner says “that’s no way to run a business.”  He says he doesn’t want to move, but his company won’t be there in a year.

The City of Santa Monica doesn’t want to lose them, but planned parking structures are years away and Pioneer’s problems are today. Some of the local businesses valet park cars, but that doesn’t seem reasonable for the 100 employee factory.

I have not thought a lot about this nor been to the site but how about this idea. Find some parking within about a 10 minute drive — you know it has to exist. Then the city provides a shuttle back and forth so the employees (and others visiting Bergamot) can get to their cars. Perhaps each business can kick in a few bucks to cover the cost.  The city could run it (they are good at doing stuff like that) and all would be right with the world.

It seems certain that Pioneer isn’t the only company in the area with parking stress.

When the new structures are built (if ever) the shuttle could be phased out.

Now that’s just one ‘outside the box’ thought. I’m sure there are others if parking folk were consulted on the problem.



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On the Road Again -The UK’s Parkex/Traffex Exhibition

Parking Today and Parknews.biz will be on the road next week, heading across the pond to the land of warm beer, bangers and mash, and Briexit. We will be holding forth at the Parkex/Traffex event, being held this year at the National Exhibition Center in Birmingham, UK.

The British Parking Association hold Parkex every year but on alternate years joins with Traffex for a combined event hosting many hundreds of exhibitors and thousands of visitors.

From Last Year:

This event is particularly interesting as it combines parking and traffic and will be hosting a number of companies in the “Smart City” wheelhouse. Parknews.biz editor Astrid Ambroziak will be concentrating on visiting these companies and I will be renewing old friendships in the British Parking world.

For those of you who will be at Parkex/Traffex and want to be sure to see us, contact Astrid at astrid@parkingtoday.com or me at jvh@parkingtoday.com.  We will be sure to find you and have a chat. We are in booth P53. If we are out and about, our Exhibition Manager, Mandy Stephens, will be able to run us to ground and call us back to the booth.

Talley Ho!



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California Offers Another Break on Parking Tickets

First, Los Angeles tells the homeless they can work off their parking fines if they don’t have the money to pay them. Now California leaders are talking about a bill that creates a payment plan for frequent illegal parking offenders.

According to laweekly.com, the bill would allow drivers who have received tickets and been denied vehicle registration for failing to pay the fines for those tickets an option for payment. Kind of like a parking ticket layaway plan.

Besides the installment option, lower income offenders could be given a reduced fine. All offenders will be allowed to register their cars as long as they have initiated a payment plan.

Assemblyman Tom Lackey of Palmdale is introducing the bill because, from his position, a parking ticket should not have the power to ruin someone’s life.

The citations put many drivers “in the unfair position of deciding between illegally driving an unregistered vehicle or not driving at all,” the legislative fact sheet argues. “This vicious cycle limits drivers’ access to daily necessities such as employment and school.”

So state leaders have created laws they intend to uphold, then later increased the severity of fines and punishments to help enforce those laws. Now they are suggesting more laws to ease the harshness of those punishments.

On the flip side, people who can’t afford parking tickets are still getting them because, most likely, they are parking illegally without much thought to the consequences. If a parking ticket is going to interfere with the ability to pay rent, strenuous efforts should be made to park legally.

Read the article here.

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PIVOT – Just watch us

“Pivot” has become a buzz words for companies large and small. If you are going to survive, you have to be able to change direction “on a dime.” It seems you must be able to react quickly to market forces, to what is going on in the world around you.

But you have to be careful. You can change direction slightly, like 10 or 20 degrees, or you can do a full 180. In basketball, that is what the player does.  The rules require that one foot be planted but he (or she) can turn 180 or even 360, as long as the foot stays planted.

Businesses need to keep to their last. Like the shoemaker, we need to stay with what we are familiar, but that doesn’t mean we can’t make a change when necessary.  A full 180 might be too much to bear, and frankly we might “pivot” right off our axis.

However, we here at PT Media are looking at a pivot that will keep us in our wheel house, but will also meet the needs of our customers and readers.

We are already making changes in PIE 2018, changing the dates slightly and the layout of the exhibit hall floor. Our attendees and exhibitors who deal with municipalities, universities, airports, and even private operators, are telling us they want to know more about how new technology relates to them, particularly as it deals with autonomous vehicles, connected vehicles, and smart cities.

Don’t worry, we aren’t forsaking parking. PIE 2018 will bring all the seminars, boot camps, and networking for parking. However, our pivot will also showcase the rest of the parking/transportation/technology/smart city paradigm.

Watch this space, Parking Today, our twitter and Facebook feeds and your inbox. Parking Today Media media is in the midst of a pivot. I think you will like it.




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March Madness Creating Parking Madness

In every big sports event there are winners and losers, both on the field and in the parking lot. According to fox6now.com, Milwaukee is a teeming mess of parking problems these days. Residents are upset by huge increases in parking fees and college basketball fans are finding their pre-paid parking spots already taken. A lucky few locate parking when and where they need it, but they are just as surprised as anyone else.

One Milwaukee resident found fees in the garage where she normally parks for work had gone from $7 to $75. Though very possibly not a sports fan, she couldn’t understand how the price increase was fair.

“We shouldn’t have to pay $75 to park just to come to work because there’s a game in town. I wouldn’t pay anything over that $7!” said Stanthia Grier.

As the tournament goes on, parking should be more plentiful, but there’s no guarantee it will be cheaper. As more teams go home, the games will have higher stakes – not a recipe for cheap parking. The article recommended a simple strategy for parking in Milwaukee during the next few weeks:

Throughout the NCAA Tournament, parking will be at a premium in downtown Milwaukee. The best advice is to arrive early, expect to pay more and be prepared to do a bit of walking.

Maybe it’s just me, but I can’t figure out why cities, residents and sports fans always seem so surprised by the parking crunch that accompanies major sports events. Are parking providers involved in the overall planning for tournaments and bowls? Parking has to be a part of any conversation where venues are chosen – but just because the quantity of parking required is available, that doesn’t mean parking itself will go smoothly.

Read the article here.

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Latest Test for the Law Review

This must be my week for pictures. I drove to Beverly Hills for breakfast at Factors Famous Deli — Surely you have heard of it, its “Famous.”  I decided to park in the neighborhood a few blocks away to get a few steps on the fitbit. As I pulled up, at 8:15 on Sunday Morning, a stalwart Los Angeles parking enforcement officer (Seems I was parking in LA, not BH) rolled up and began writing a ticket for the car in front of me. A man came running out of the house nearby in his pajamas, an plead his case. He lost.

I glanced at the sign above my car and began to wonder. I asked the officer to translate

He said that the  “Two Hour Parking 8 am to 6 pm except Sunday meant that you couldn’t park there on Sunday.”  Fair enough.

I drove around the corner to Pico Boulevard and came upon this sign:

It was above a parking meter.  Now I know that this sign meant that I could park as long as I wanted on Sunday without putting anything in the meter. Or does it.  The exact same sign a block away meant that I couldn’t park at all.

Can someone explain this to a lowly editor. Was the enforcement officer wrong?

I think its time to call in the experts. Julie Dixon, over to you.

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Budding Parking Designer

As I took the pooch for a walk the other day, I came across some chalk drawings on the sidewalk. There was no one around, but the results and the location told me that the artist was in the 4 to 8 year old range. I have come across similar drawings in that area, but they were of a world class hop scotch design and not a rendering of a roadway and a building complex.

And another view

I don’t know if this design meets parking minimums in the neighborhood, but I’m sure she does as well as many in our local government.  If anyone wonders, we can check with an expert. Don Shoup call your office.


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Twitter, Social Media and PIE

Kathleen Laney and Bob Harkins spoke about Social Media at PIE 2017. However, Astrid and I spent the days leading up to their presentation tweeting everything we could find about PIE. Hundreds of tweets, which begat 100s of retweets reaching around the world.

Two cases in point.

Astrid was live tweeting Paul Barter’s keynote on Wednesday (above) and we actually got responses while the talk was ongoing asking us to ask Paul specific questions about his talk. Let me tell you I was impressed. I also got an email from Australia  that said in part “I see from twitter PIE is going gangbusters and Paul Barter is speaking. Since he is from Singapore, do you think he would be a good fit for our events here in OZ.” The Prez of the Parking Association of Australia was following twitter. Who would have thunk it.

Kathleen pointed out that social media is a long slog — we have been working twitter and its ilk for a couple of years. Astrid has 1840 followers, I have 1409. (She works harder than I do).   It turns out that there are two issues when tweeting  – one is “Hashtag #” the other is including someone’s twitter handle.  Hashtag is a way of searching  – if you put in #pieshow2017 anything with that hashtag will show up. If you include @laneysolutions Kathleen will be notified that she was mentioned in a tweet. So the more hashtags and handles you include, the wider the reach.

How did I learn this — by doing.  I’m still not very good — and never will be since I’m not 14 years old. But experts like Kathleen and Astrid can wow the twitter universe.

Try it, you might like it.





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PIE 2017 – In the Record Books Thanks to YOU!

Nearly 1100 parking pros flocked to Chicago to participate in PIE 2017. It was four days of learning, exhibits, networking, and yes, even a party. And from the reaction I have gotten both in person and from our Twitter feeds, the event was a super success.

I would like to personally thank those who attended, and also those who supported their efforts but were unable to attend. Mounting an exhibit 1500 miles from home is not only expensive, but requires a ton of work from those who didn’t visit our event. Plus those who attended the show left behind those who work with them, and they too will profit from the knowledge gained.  Thanks to all.

As for our crew.  They are simply the best.  I received no end of compliments about the PIE staff from attendees and exhibitors alike. “Sure there are bumps here and there, but the PIE staff was on the spot and smoothed them out quickly. They are the best.”  That summarized dozens of like comments.

Eric, Marcy, Astrid, Joyce, Kelley, Sue, Francine, Robyn — each had assigned tasks and executed flawlessly. I have never been so proud of a group of people. And honored to work with them.

We will be reporting on PIE 2017 in PT the next few months so if you didn’t attend,you can see what you missed. And will be alerting you to PIE 2018, back in Chicago next March.


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