OK – Big Data — I get it — but does anyone else. You have all this data, but can you use it to help your parking operation. I have been talking it Mitch Osur at the city of Aspen and find that a small city like Aspen can actually slice and dice the data and then use it to sell and justify changes in the parking program. He has written an article for the March Parking Today and you can preview that article on Parknews.biz here
What caught my discerning eye was his first paragraph:
I first really learned about Big Data at the PIE show 2016 in Las Vegas, It was talked about in a lot of the seminars I participated in. Then I was lucky enough in the exhibitor area of the show to connect with a company called Smarking. They said they could turn my parking data into useful and presentable information. WOW have they done a great job for the city of Aspen.
OK, its a shameless plug for PIE. We liked Mitch’s pitch so much that we have him speaking at PIE 2017 this year. Register for the event here.
Its going to be even better than I thought.
The Parking Industry Exhibition 2017 is sold out of booth space. We do have a waiting list. Sales Director Marcy tells me that we now have 123 exhibiting companies filling 146 boots on the exhibit hall floor. This is an all time record for PIE. Exhibition director Eric notes that we only have 22 room nights available at the Hyatt Regency. We do have other hotels available within walking distance.
The Parking Industry Exhibition’s Seminars are as current as today’s headlines. How will driverless vehicles affect parking and your bottom line.
PMRC’s Dale Denda will review the ‘state of the technology’ of Autonomous-‘Driverless’ Vehicles/ADV from the parking industry’s perspective. This overview evaluates ADV technology based on expert opinion and provides a basic framework for analysis of the issue going forward. Particular emphasis is placed on details of how and why ADV is expected to work versus the reality of today’s market place.
A principal question, beyond the status of the emerging Federal regulatory framework, will be addressed: To what extent positive externalities created by ADV technologies in terms of life- saving potential will create a market failure for the system?
Mr. Denda co-founded PMRC over 25 years ago, The company is a uniquely positioned market research organization devoted solely to providing real time market intelligence and the study of trends, activity and quantification of the U.S. parking market.
Join us in Chicago March 5-8.
PIE 2017 will cause you to conclude and think, “I can start using this immediately! Sold!” pieshow.parkingtoday.com
PROVIDING REAL TIME PARKING INFORMATION FOR YOUR SHOPPING CENTER CUSTOMERS – THERE’S AN APP FOR THAT.
Do you have a large free parking area surrounding a shopping center or business complex. How do you let your customers know where to park? And let them know where they left their car? This presentation is how one owner developed their own system to communicate with their customers.
Presented by : Jan Schulte, Head of International Business Development, Cleverciti Systems GmbH, Stephanie Brager, SVP,Asset management, General Growth Properties, Justin Edwards, General Growth Properties, Alex Israel, General Manager & Vice President of Parking, INRIX
Jan Schulte is Head of Internationals Business Development for Cleverciti Systems, responsible for North America, Middle East and UK. Official advisor to the board of World Parking Symposium in Toronto. Jan holds a Master degree in Economics from the University of Lugano, Switzerland.Jan has over 10 years experience in international sales and management experience with companies like Amazon, Digital River or Flixmedia, in the UK and Germany.
Stephanie Brager, Senior Vice President of Asset Management for GGP, is responsible for the East half of the portfolio totaling more than 60 retail properties and office buildings. She also leads GGP’sparking initiative to create standards and programming to improve the parking experience. GGP is an S&P 500 company focused exclusively on owning, managing, leasing and redeveloping high-quality retail properties throughout the United States. Stephanie has worked for GGP for nearly 20 years at both the retail property and corporate levels.
Justin Edwards works within the Special Projects Team under National Operations at General Growth Properties. Focus being the planning and executing of large scale projects throughout the GGP Portfolio. To include property Redevelopments, Capital Improvements, and Parking Enhancement Projects.
Alex Israel leads INRIX’s parking division, where he works to develop end- to-end parking solutions for cities, automakers, and drivers. INRIX, is the leading global provider of real-time traffic information and connected driving services. Previously, Alex co-founded ParkMe, a leading global provider of parking data, which was acquired in 2015 by INRIX to add parking intelligence to its solutions.
Parking Industry Exhibition, March 5-8 Hyatt Regency O’hare, Rosemont, IL
PIE 2017 will make you pause and think, “This is too good to ignore” pieshow.parkingtoday.com
I”ve been in Scottsdale, AZ, attending the NPA Winter Leadership Conference. About one hundred NPA members are at the Four Seasons Resort for a few days of seminars, networking, and fellowship.
The majority of attendees are parking equipment manufacturers with only about 20 out of the 100 parking operators. One vendor commented to me that there is a crowd around each operator as vendors vie for face time to develop relationships that can be turned later into sales.
Had a great dinner last night with Mike Bigbee, Jeff and Marcy Sparrow, Jeff Pinyot, Kevin Uhlenhaker, and Kathleen and David Laney. The stories ranged from swimming at Victoria Falls in Africa to growing Kale in parking garages.
More seminars today and a Cowboy themed reception and dinner this evening.
Some of us rely on common sense and experience to predict parking challenges. We strategize arrival times, head for favorite streets and do our best to avoid parking hassles. It doesn’t always work. There are things we can’t factor like events we’re not aware of and road work we never heard about. Enter Google Maps. The app already offers directions and real-time traffic data. Now it can give users an idea how hard or easy it will be to park if they’re traveling within the cities included in the app’s coverage.
Those areas include San Francisco, Seattle, Miami, Atlanta, Boston, Charlotte, Chicago, Detroit, Los Angeles, Minneapolis/St. Paul, New York City, Orlando, Philadelphia, Pittsburgh, San Diego, St. Louis, Tampa, the DC area, Cleveland, Dallas/Fort Worth, Denver, Houston, Phoenix, Portland and Sacramento. In other words, a lot of the major cities in the U.S. are covered.
According to engadget.com, the app, which was released earlier in January, uses historical data to offer easy, medium or limited ratings for parking in various areas. So far, they’ve gathered data for a list of the country’s most crowded cities, with others to follow in the future.
I’d like to know how often information is gathered for this app. Because the app uses “historical data,” I am curious about how its accuracy compares to my own estimates when it comes to places I visit frequently. If I’m there twice a week and Google Maps only updates its parking measurements once a month, my information is going to be better. As for places I rarely or never go, this app would be very helpful, especially when I’m traveling.
What could be a great tool for the parking industry is the application of this data to parking prices and parking development. Free research at your fingertips from Google Maps.
Read the article here.
BIG DATA and PIE 2017
This is the perfect place to collect data, but what should you do with it? How can current and past data help you in your planning for transportation and garage capacities? Do you need that new shuttle? How many spaces should you plan for five years from now? How can you use data to assist in enforcement, keep your customers happy, and do both at the same time?
Presented by : Diego Torres-Palma and Wen Sang from Smarking and Mitch Osur from the City of Aspen
Mitch Osur is the director of parking services in Aspen, Colorado. His background includes extensive customer service, management responsibility, logistics and budget oversight. Osur was chosen last year for the job as parking director because he is forward thinking about policy, technology and planning – which we have seen lots of proof for. He comes from a background in sports, overseeing 14 retail and rental locations and has worked closely implementing metrics to measure success for customer service and warehouse activity, supervised external communications and owned and managed a $12 million sporting-goods business for more than 30 years in Rochester, NY.
Wen Sang, CEO of Smarking Inc., a technology company that provides data analytics as a service to parking businesses. Wen Sang was born and raised in China, loves driving, holds a PhD degree in engineering from the Massachusetts Institute of Technology, and enthusiastic about leveraging cutting edge technologies to elevate businesses. Dr. Wen Sang and Smarking have been feature on major media including Boston Globe and TechCrunch.
Diego Torres-Palma is in of charge Growth for Smarking Inc., Diego holds a B.S. in Civil Engineering and is also a Boston University MBA, who specializes in customer acquisition and strategic company growth. He has experience launching multiple companies and managing hyper growth of sales team and processes. Diego recently sold his second startup, a bow tie company, and was also named one of NPA’s 40 under 40.
Discover PIE 2017 at pieshow.parkingtoday.com
This blog post a few days ago over at Power Line reminded me of a conversation I had with a friend about Teslas and ‘range anxiety.’ He was very defensive and noted that if a person had a problem driving a Tesla from LA to Las Vegas (Beyond the range of a one charge Tesla) they were simply poor planners. The amazing thing is that my friend doesn’t even own a Tesla. One of the points in the blog post is that Tesla owners are very proud of their cars and make sure you know they own one. They are most proud because of the lack of environmental impact of their car. Fair enough.
However the blog post I linked above goes to great length to compare the amount of energy used to power a Tesla Model S and a BMW 7 series. (Approximately same size and cost.) There is a lot of math and formulas in the post, but to summarize, the BMW7 actually uses less energy and is therefore less polluting than the Tesla. Not by a lot, but certainly beyond the margin of error.
I had always thought that what electric cars do is simply move the pollution from the tailpipe to a power plant. Energy is energy. To convert it to something we can use, like power to drive wheels, takes more energy. If you don’t believe me, read the blog here.
I think this is too good to check, however I have sent the article to a friend who is an engineer and eats stuff like this for breakfast. If he finds a problem with it I’ll let you know. In the mean time, sit just a little straighter in your Belchfire V12. You may not be killing as many whales as you think.