The name is TIBA
There’s a New PARCS Supplier in the Americas
With its increased focus on the North American market, TIBA expects to deliver superior technology at an incredible value, well into the future.
In the early years in the US, TIBA worked closely with operators, asset managers and real estate owners, ultimately deciding to create its software management system from the ground up, based on modern software tools, in response to the unique requirements of the North American market.
Bigbee is leveraging that decision, which has had lasting effects not only in how quickly TIBA delivers new capability and functionality to the market, but also in lowering costs to the customers.
He said that the validity of company Founder Isaac Tavori’s initial barcode decision some 28 years ago can be seen in the recent announcements in the US today, where magnetic stripe technology is being abandoned in favor of barcode systems.
“Barcode technology requires fewer mechanical parts, and thus the PARCS market in the US is now getting relief from traditionally costly equipment purchases and the very high cost of long-term maintenance contracts,” he said. “We are showing owners and operators why TIBA offers a low ‘total cost of ownership,’ based on 7- and 10-year lifecycle models.
“With the deployed TIBA systems,” he added, “we have seen a 50% to 75% drop in maintenance calls over the life of the product, due to the reliability built in at the time of manufacture. This directly supports the old adage of ‘Gates down, revenue up.’
“Plus, it has the added effect of taking maintenance technicians out of the lanes, thereby increasing the sense of well-being and trust with the parkers … and the operators/owners,” Bigbee said.
This dramatic increase in reliability is having two major impacts in the industry, he said: “The increased savings flow directly to the bottom line of the parking operations, and it is disruptive to the traditional dealer business model, which historically has expected a significant annuity income stream from maintenance contracts – with good reason: The systems actually did require that much maintenance.”
TIBA is rapidly adding local dealers in line with its go-to-market strategy, for several reasons. Bigbee believes the local dealers have a greater awareness of the activity within their geography, and because many are multi-generational businesses, they have worked with the parking facility over many years – a level of trust and relationship that is crucial.
Additionally, Bigbee said that its customers enjoy the fact that eliminating all of the overhead costs associated with direct offices means that those costs can be taken directly out of the price of the product, ultimately benefitting the purchaser of the equipment.
One area Bigbee is focusing on is the significant changes that he believes are coming from the online and emerging handheld vectors: online reservation systems and mobile reservation/payment systems.
“The foresight to build the management software on modern software tools means that TIBA has an ‘open architecture’ system as opposed to a closed, proprietary system,” he said. “This makes it extraordinarily simple for [us] not only to connect to hardware such as LPR [license plate recognition], but more important, to quickly and cost effectively integrate with external systems, whether they be for hotel reservations, online reservations, university cards, valet, corporate billing or pay-by-phone systems.”
Connecting to these types of systems allows a PARC system to be horizontally integrated, he noted. “With its open architecture, TIBA provides connectivity to all of these systems today, and supports the entire spectrum of ‘access’ technologies: from traditional keyboards, to web access, tablets and mobile devices.”
The final benefit of an open architecture system is time and cost savings: “Agility in development leads to shorter delivery times and, therefore, lower costs,” Bigbee said. “With new features and capabilities able to be delivered in days or weeks, instead of months and years, owners and operators are able to gain the benefit of the functionality sooner and at a lower cost.”
The company’s other area of focus is the paradigm shift in the way garages are being managed, from isolated facilities that used to upload their data to headquarters for aggregation (sometimes manually), to vertically integrated architectures wherein garages are becoming more automated and data are centralized.
Its large customers are requiring that these automated garages be managed from a command center and that most customer support be remotely provided, he said. And where the operating information data are aggregated, consolidated and available in real-time. The result, Bigbee explained, is that automated systems allow the on-site personnel requirement to be meaningfully reduced, thereby decreasing in-house costs further.
John Van Horn is Editor and Publisher of Parking Today and Parking Today Technology. Contact him at email@example.com