Airport Parking Needs a Lift

From my experience, choices for airport parking are average, below-average and bad. What motivation does an airport parking provider have to offer amazing customer service and attractive perks to its customers when none of them really has the option to skip airport parking. If they had a ride or access to convenient public transport, they wouldn’t be leaving their car at the airport. After that, it’s a done deal.

I’m not saying all my airport parking experiences are bad, but they definitely aren’t anything memorable.

A recent study of airport customer service in Australia conducted by the Australian Competition and Consumer Commission (ACCC) examined parking at the Brisbane, Sydney, Melbourne and Perth airports. Findings showed that Melbourne had the worst parking customer service as well as the highest revenue for parking.

“I think the disappointment there is we’ve seen quite a large increase in the revenue per passenger that the airports make and yet service levels over time, have been going backwards,” ACCC chairman Rod Sims said.

Read the article here.

Parking providers in Melbourne should consider what’s going on at Bob Hope Airport where increased competition from car services like Uber and Lyft are cutting in to profits. Bob Hope Airport officials are talking about introducing new rates – some lower and some higher – to attract customers.

“It’s a way to entice passengers to park here,” said Lucy Burghdorf, an airport spokeswoman. Burghdorf added that the proposed system, which would be implemented as a one-year trial should it be approved by the airport authority board, would give the airfield the ability to raise and lower rates to “find a happy medium” between giving passengers a good deal and turning a profit.

The moral of the story is that while airport parking has long enjoyed a captive consumer base, competition is now increasing. It’s already time for airport parking providers to address their approaches to pricing, customer service and customer loyalty.

Read the article here.

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