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Author Archives: JVH

About JVH

John Van Horn is founder, editor and publisher of Parking Today Magazine. His background prior to his decade with PT was nearly 20 years in the parking business marketing parking revenue control equipment. After receiving a BA from UCLA, he served in the Army three years during the Vietnam era, ran a small country weekly newspaper, and then worked in marketing and sales in the access control and security fields. He writes about parking daily and has spoken before professional groups in China, Australia, New Zealand, Canada, the UK, Abu Dhabi, and Brazil, He has addressed parking groups in California, Texas, New Mexico, New York, Chicago, Denver, New Orleans, Atlanta, and Washington DC. He has two sons, JT and Andy. JT and his wife, Francine and daughter, Ashley, live in Puyallup, near Seattle, and Andy and his wife, Karen, and daughter, Shing, live in Los Angeles. JVH and wife Robyn live in West Los Angeles with dog, Suki and cat, Brackets

Are we speaking to our customers? Shakespeare was on the right track

  Actually, this sign is fairly clear. Can’t park from 11-1 on Friday for Street Cleaning. 2 hour parking 8 to 5 Monday – Saturday including holidays, unless your have a district 7 permit and then I guess you can … Continue reading

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Driving VS Uber

Shelly came to the PT offices for a meeting this week. When it was over, we asked for her parking ticket so we could validate. She said “Oh, I took Uber, the parking here is so confusing.” She would rather … Continue reading

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Inanimate Objects

Do inanimate objects take on a life of their own? If not, why does your car run better after a car wash? Doesn’t you cell phone work better after you have given it a good cleaning? Does you laptop run … Continue reading

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Living in a Bubble

I have written before about how where one lives and works can affect how they see the world. Nothing can exemplify this more than Silicon Valley.  The folks up there are surrounded by technology, EVs, and a constant barrage of … Continue reading

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More on Why they Hate Us…A Missed Opportunity

There is a discussion going on over at the IPMI message board concerning bike lanes and how to keep people from parking there are blocking the lanes for Bicyclists. Fair Enough. It seems, however, that the District of Columbia has … Continue reading

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It’s Labor Day and PT is Hot Hot HOT!

It’s Labor Day Weekend. The traditional end of summer. Time for BBQs, a quick last mini vacation, and to prepare for the year to come. The Dog Days of Summer are past. It’s time to get back to work and … Continue reading

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Considering a Merger? Read this:

Over at Power 2 Go, Keith Jones expresses concern that mergers and acquisitions and the influx of venture capital money into the parking operations world may affect the way operators see their customers. His concern is that once VC money … Continue reading

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Just for the sake of Clarity

We receive news releases daily. More and more they are using complex terms in an effort, I think, to obfuscate. See I did it right there. I used a complex word (obfuscate) when a simple one, like blur, muddle, confuse, … Continue reading

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Looking for Work? Read This

Help Wanted –Advertising Sales Parking Today is increasing its extremely successful sales program. We are seeking an experienced salesperson to work with our Advertising Sales Manager. Experience in the parking industry helpful. Experience in advertising is not necessary. We will … Continue reading

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Why The Customer Experience Is A Human Experience

The following post will be reprinted in the September issue of Parking Today. My technological epiphany can be quantified like this: Five hours on the JFK tarmac One screaming two-year-old One screaming four-year-old Zero cellular or wifi reception I was … Continue reading

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