#
 

Author Archives: JVH

About JVH

John Van Horn is founder, editor and publisher of Parking Today Magazine. His background prior to his decade with PT was nearly 20 years in the parking business marketing parking revenue control equipment. After receiving a BA from UCLA, he served in the Army three years during the Vietnam era, ran a small country weekly newspaper, and then worked in marketing and sales in the access control and security fields. He writes about parking daily and has spoken before professional groups in China, Australia, New Zealand, Canada, the UK, Abu Dhabi, and Brazil, He has addressed parking groups in California, Texas, New Mexico, New York, Chicago, Denver, New Orleans, Atlanta, and Washington DC. He has two sons, JT and Andy. JT and his wife, Francine and daughter, Ashley, live in Puyallup, near Seattle, and Andy and his wife, Karen, and daughter, Shing, live in Los Angeles. JVH and wife Robyn live in West Los Angeles with dog, Suki and cat, Brackets

JVH Hard Core

“Wow! He’s really Hard Core, Isn’t he”? That’s the response I got when I gave a five minute talk to the Parking Resource Forum held this week in Southern California. I seemed to have tweaked a few sacred cows. The … Continue reading

Social Share Toolbar
Leave a comment

Retirement – Yikes 

Almost daily we receive a news release about the retirement of this person or that. These are people I have known for decades. We grew up in the business together. Their leaving is a reminder that I have been here … Continue reading

Social Share Toolbar
Leave a comment

Raise Parking Rates and Increase Business Revenues

Tiny Nevada City in the Sierra Nevada foothills of California is raising onstreet parking rates. The 3000 population city is unabashedly looking to increase revenues and dare we say it, decrease cruising. It’s city council also seems to realize that … Continue reading

Social Share Toolbar
Leave a comment

Reality is a heartless bitch

When I wrote the piece below about “One size doesn’t fit all” I didn’t think it was one of my greatest efforts nor one that would get much reaction. I was wrong. Dr. Barbara Chance had the following response which … Continue reading

Social Share Toolbar
2 Comments

Mobility as a Service – One Size Doesn’t Fit All

There’s an article over on parknews.biz about automakers not wanting you to by cars. It’s rather interesting – The authors posit that with billions of people moving into cities, by 2050 individual ownership of automobiles will be impossible and modes … Continue reading

Social Share Toolbar
2 Comments

Oh for Crying out Loud

Headline over at parknews.biz:  Americans Shouldn’t Have to Drive, but the Law Insists on It – The author goes on for 1500 words describing the fact that there are thousands of laws written that affect driving. And that most of … Continue reading

Social Share Toolbar
1 Comment

Just who are our Customers?

I completely understand when suppliers focus on their customers. But who are they? The people that buy parking control equipment and services are the operators, garages, cities, universities, airports, hospitals, venues, office parks, and building complexes that provide parking for … Continue reading

Social Share Toolbar
Leave a comment

Technology is easy, til it isn’t – There is no ‘after the fact’ in parking

Although they make it look easy, the technology companies that provide revenue control systems to parking garages perform difficult tasks in difficult environments. When a car pulls into a lane and places a paid ticket into a validator, it must … Continue reading

Social Share Toolbar
Leave a comment

Is our industry failing our customers?

Why does parking have such a bad reputation? I think it’s because nearly everyone EVERYONE in our industry talks about the business of parking but no one talks about the person parking the car. Blog after blog details issue after … Continue reading

Social Share Toolbar
2 Comments

Is Every Car Cruising for a Parking Space?

Over at Reinventing Parking, Paul Barter lists a number of cities that are experimenting with demand based pricing. Read all about it here. The goal is to set on street parking rates so that a number of spaces are always … Continue reading

Social Share Toolbar
Leave a comment


#