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Short Parking Stories

July 12, 2019

ParkCloud Announces Rebrand as 3.5m Customers Choose ParkVia


Award-winning parking reservation provider, ParkCloud, has today announced that it has completed a rebrand under its existing popular B2C brand, ParkVia.


With a strong international brand presence, ParkVia is the European leader in airport parking reservations, having grown in popularity over the last 10 years with consumers searching for fast, simple and reliable parking solutions.


Following extensive testing on its global customer base, the ParkCloud brand will be streamlined into ParkVia from today to create one fluid brand identity, reflecting its 3.5m registered users’ preferred method of booking.


Prior to the decision to consolidate, ParkCloud and ParkVia operated in tandem, with ParkVia, while ParkCloud established itself as a commercial figurehead within the B2B industry. Mark Pegler, Managing Director of ParkVia, said:


“As we drive forward with investment into our partnerships, services and teams, it is clear – having listened to our customers – ParkVia holds the brand power that will enable us to evolve as a global innovator in our industry.


“This is a positive progression for all parties involved and enables us to operate collectively as one coherent brand, while the values and vision we hold as a company remain unchanged. It’s an exciting new phase of development for our team and we’re eager to drive forward with brand ParkVia and develop our presence as a leading retailer within parking.”


ParkVia is an airport parking retailer, dedicated to connecting the world’s drivers with parking spaces across 42 countries. Its online platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.


 


DESIGNA Appoints Steve Gorski as CEO of its U.S. Operations 


DESIGNA Access Corporation, a provider of sophisticated software-controlled car park management systems, has announced the appointment of Steve Gorski as CEO of its U.S. operations, DESIGNA USA. In this role, Steve will focus on driving the next chapter of DESIGNA’s market expansion through leadership of the sales organization and execution of the company’s growth strategy. 


Steve Gorski is a seasoned executive with more than 20 years of experience in sales, marketing and executive management within the IT, IoT, security and parking markets. He brings strong industry knowledge and cross-functional management experience to the DESIGNA team. 


Over the course of his career, Steve served in top executive roles with global companies, including TKH Security Solutions, MOBOTIX, Wesco and Axis Communications. Most recently, he was General Manager of the U.S operations for Cleverciti Systems, where he led strategic sales and marketing efforts in the dynamic American market. 


As leader of the U.S. business segment for DESIGNA, Steve Gorski will build on the momentum of regional sales and channel teams, and direct growth strategies in key vertical segments. DESIGNA is positioned to capitalize on Steve’s expertise and is well positioned for growth. The company aims to increase distribution channels to provide customers with a targeted, purpose-built parking solution. 


“With the addition of Steve to our executive team, we gain a personality with outstanding sales and marketing expertise, and strong leadership qualities,” says Markus Plankensteiner, Senior Vice President Business Development, DESIGNA. 


“Steve’s history in the area of IT hardware, consumer electronics, IP security and parking solutions markets makes him ideally suited to propel the next chapter in DESIGNA’s continued success story.” 


DESIGNA USA is focused on maximizing opportunity in the parking industry through partnerships with strategic technology and integration partners. With successful deployments across the United States, including LaGuardia International Airport, The Galleria Mall Houston, Sheraton Suites in Philadelphia and The University of Texas Medical Center. 


  


Passport acquires Complus Data Innovations 


Passport announces its acquisition of parking enforcement company, Complus Data Innovations (Complus). Together with Complus, Passport helps nearly 1,000 clients manage more than 15 million feet of curbside space – the distance from Los Angeles to New York City – through its industry-leading technology to regulate access to and collect digital payments for public parking, transit, and tolling systems. This acquisition extends Passport’s position as the leading public-sector mobility management platform.


“Compliance is the backbone of a city’s mobility operations and ensures effective and equitable usage of a finite and increasingly-strained resource: the curb. It is vital that cities have an efficient way to manage access to curb space,” said Bob Youakim, CEO of Passport. “With the acquisition of Complus, Passport can expand its international footprint, providing even more cities a strong, robust, real-time enforcement solution.”


Complus has been a leader in parking enforcement technology in the U.S. since 1986 and recently celebrated its 33rd anniversary. This deep industry expertise will help Passport strengthen its parking enforcement product, a foundational element of the company’s industry-leading suite of parking management solutions.


“In the past decade, Passport has emerged as an innovator and technological leader in the parking and mobility industry and has a strong track record of success. We are excited that our clients will now be a part of the Passport family,” said Eleonore Adkins, vice president of client success at Complus. “Together with Passport, Complus will be able to help clients better manage their operations and enforce parking compliance.” 


  


PARKEN 2019 presented entire Parking Industry Spectrum 


The PARKEN 2019 proved to be a significant platform for the parking industry. From 5 – 6 June 2019, the event showcased a broad product portfolio at the trade exhibition, as well as presenting the latest expert knowledge at the conference of the Bundesverband PARKEN e.V. (German Parking Association).


“In 2019, the PARKEN proved that the event is the meeting place for the industry in Germany,” concludes Simone Pfisterer, Vice President atMesago Messe Frankfurt GmbH. “1,602 trade visitors, 10.8% more than in 2017, took the opportunity to exchange information on the entire range of products and solutions for stationary traffic: from classic parking space equipment to Smart Mobility and cashless payment systems to charging infrastructure for electric vehicles.”


A total of 112 exhibiting companies highlighted the latest trends, developments and innovations in the planning, construction and operation of stationary traffic facilities and can look back on a successful event.


“The PARKEN enables us and our customers to attain a detailed overview of the market. It is also the starting point for meeting with existing contacts and finding new ones. In principle, this exhibition is obligatory for everyone in the parking industry. The PARKEN is the only relevant event for the German market,” summarizes Riccardo Rieder, Director Product Management at Designa.


The long-standing exhibitor Fleischhauer Datenträger GmbH celebrated its 150th company anniversary at the PARKEN 2019. “We are celebrating our 150th company anniversary as we should! All our customers, long-term partners and the whole of the PARKEN community are gathered at this event. It is the partnership-based cooperation with our customers that makes our success possible,“ explained Philipp Halbach, Managing Director at Fleischhauer Datenträger GmbH.


The figures at a glance:


Exhibition area: 5,080 m2
Exhibitors: 112
Trade visitors: 1,602
Conference participants: 233


The next PARKEN will take place in Wiesbaden from 23 – 24 June 2021.



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