Every unfamiliar parking facility is a problem for customers to solve from scratch, at the exact moment they are most distracted. That’s not a complaint about the industry; it’s a design reality we have to work with. And once you see it, you start to identify the opportunities.
March 29 - April 1, 2027
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The recent death of a Florida parking booth attendant raises questions about how best to secure the safety of parking personnel working in potentially vulnerable locations.
There’s a unique challenge baked into the parking business: Your customers didn’t come to see you, and you’re the thing standing between them and where they actually want to be. That resentment is real, it’s understandable, and if you ignore it, it will define every interaction your team has. But if you acknowledge it and build your service model around it, you have a genuine opportunity to turn a frustrating moment into a surprisingly positive one.
The U.K. has moved quickly to stimulate electric vehicle (EV) demand and accelerate infrastructure rollout. But experience suggests that installing EV chargers is the easy part. The harder, and arguably more important, task is deciding who can use those spaces, when they can use them, and what happens when they don’t follow the rules.
Parking behavior, much like traffic itself, tends to fall within three distinct types: the Saint, the Parking Gambler, and the Curbside Rebel. You may recognize them.
Looking to gain insight into public attitudes toward parking payment and enforcement systems, the mystery shopping company Servimer recently surveyed more than 2,100 drivers. They found that drivers want flexibility, transparency, and reassurance more than speed or innovation.
Drawing on Parker Technology's 2025 Consumer Data Report and its 2026 artificial intelligence (AI) perception survey, the authors make the case for what good technology strategy actually looks like in a parking environment. The short version: It is not tech versus people. It never was.
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